For another instalment of Meet the Makers, we sit down with Type & Story a small but exciting London design studio making contemporary paper products. Founded by Niccy Iseman with the minded approach of living well and with purpose, conscious intent is at the core of every story choice and the brand’s ethos overall. Promising to bring balance to your life through confident designs, Type & Story bring an elegance to organisation. Operating like a micro fashion house in that each story is different but always under the umbrella of typography and storytelling, each product is designed to uplift, inspire and empower.
Addressing their origins and interests, Type & Story note “We take interest in so much. We take nothing as fact and are open to multiple interpretations. We take interest in how things are displayed and styled as well as what the core of each collection means. We are open-minded and revel in the act of storytelling.”
Can you tell us a little bit about where you grew up and how that may have influenced your work?
I studied Art History for my degree which definitely helped conceptualise the visual world and where I sit in it as a graphic designer. I grew up in London and worked part time throughout my teenage years at retailers such as Selfridges, Liberty and Harrods which exposed me to the most design led commercial products on the market. This undoubtedly helped shape my taste, level and passion for gifting products.
Your work varies from graphic notebook designs to more illustrative card designs. Do you enjoy experimenting with different styles and compositions?
Yes. For as long as I can remember I’ve told myself the narrative that I can’t draw. A few years ago I invested in an iPad and started to explore the application Procreate which changed the way I design. I realised that maybe I can draw. I don’t like being pinned down to one style, I like to evolve and flow with the mood of the time.
When you start a project do you tend to start with sketches or work digitally?
I always create a moodboard before I start designing which incorporates competitors, colours, themes, styles, and genres. It can be anything from a single page to a 50 page document!
Do you have a favourite artist, designer or movement that has inspired your work/work ethic?
I am inspired by so much. Mostly my own feelings and things that you can’t see. But if I had to narrow it down, my favourite artist is Tracey Emin. I love how she prioritises the concept over the aesthetic. Her approach is so witty and honest its refreshing. Music also helps me create. I designed the entire Planet Earth Collection in three mornings whilst listening to the band Life in Film (who are no longer together anymore!)
